Ericka is an award-winning writer who specializes in telling stories about how information technology shapes business innovation. Her reporting on enterprise technology has appeared in dozens of media outlets, including AdExchanger, Entrepreneur, InformationWeek, and TechBeacon. Best known for her coverage of cybersecurity and DevOps, Chickowski also serves as a contributing writer for Dark Reading and a contributing editor for DevOps.com.
Personalization and customized customer experiences stand as a linchpin to many digital transformation strategies. However, enterprises must tread carefully because in this realm there may
One of the most common narratives pushing digital transformation investments forward is the idea of elevating customer experience (CX) by creating a connected customer journey
Even with recession fears top-of-mind and political uncertainty clouding near-term optimism, enterprises worldwide still plan on increasing their IT spending a healthy amount this year.
As industrial manufacturers increasingly fold the internet of things (IoT) into their factories and plants, the industrial IoT (IIoT) ecosystem is due to create some
As enterprises seek to increase their innovation IQs in the coming year, marketing leaders will need to redouble their efforts on helping their organizations apply
Enterprise leaders who are struggling with squeezing true business value out of machine learning and artificial intelligence (AI) initiatives need to ask themselves an important
Enterprises are increasingly recognizing the competitive differentiator that data and analytics can play for them, but they still struggle to build data-driven organizations. So says
Technology budgets in the US grew at a healthy clip this year, and, according to the latest projection from Forrester, they’ll continue their upward trajectory
Today’s digital leaders will tell you that customer experience is tantamount to true digital resilience. Without one you can’t have the other. Forward-looking CIOs are
Even though so much of digital transformation is focused on improving customer relations, many enterprises still suffer from innovation navel-gazing. They seek breakthroughs from within,