In the Era of Digital Transformation, Even the IRS Cares About Customer Experience
Customer experience stands as such a central driver of digital transformation that even the Internal Revenue Service (IRS) points to it as a fundamental pillar
Customer Engagement
An early darling of digital phenomenon, Starbucks brought on its first Chief Digital Officer over seven years ago. Since then a lot has changed in
The world’s largest burger maker plans to add personalization to its special sauce, with a new tech acquisition announced this week. McDonald’s plans to pick
Customers today seek to engage with companies from any channel at any time. Marketers are trying to keep up with omnichannel strategies. But according to
Successful Digital Strategies Provide Crucial Link Between Front End and Back End
One of the big roles that a strong digital transformation can have is that it can help large organizations finally get their back-end internal operations better
Personalization and customized customer experiences stand as a linchpin to many digital transformation strategies. However, enterprises must tread carefully because in this realm there may
One of the most common narratives pushing digital transformation investments forward is the idea of elevating customer experience (CX) by creating a connected customer journey
Sometimes chatbots just get the job done. They can provide quick answers to straightforward questions. But other times chatbots have a hard time capturing the
While nearly every industry is steeped in digital transformation, few of these efforts are likely to have a more profound impact on our lives than
As enterprises seek to increase their innovation IQs in the coming year, marketing leaders will need to redouble their efforts on helping their organizations apply
One retail experience that hasn’t changed much, if at all, over the years is grocery shopping. You walk in, grab your cart, walk the aisles,
Technology budgets in the US grew at a healthy clip this year, and, according to the latest projection from Forrester, they’ll continue their upward trajectory
Today’s digital leaders will tell you that customer experience is tantamount to true digital resilience. Without one you can’t have the other. Forward-looking CIOs are
Even though so much of digital transformation is focused on improving customer relations, many enterprises still suffer from innovation navel-gazing. They seek breakthroughs from within,
The battle for voice supremacy rages on, with the latest salvo coming from Google. The internet giant announced this week that it is boosting its