Procter & Gamble Co., one of the world’s largest consumer products makers — and one of the biggest online advertisers for Facebook and Google, is threatening to use its considerable weight to affect change among internet advertising platforms. Specifically, speaking at a conference Thursday, P&G chief brand officer Marc Pritchard said the company will spend its ad dollars on platforms that don’t display content it deems harmful to its image. Pritchard asked other advertisers to join him in creating a “new media supply chain” for the industry: “Let’s all step up,” he told the crowd, according to Bloomberg.
“We’ve been tolerant for too long. It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.”