Image default
Daily Disruption

P&G Seeks to Clean Up Online Ad Platforms

Procter & Gamble Co., one of the world’s largest consumer products makers — and one of the biggest online advertisers for Facebook and Google, is threatening to use its considerable weight to affect change among internet advertising platforms. Specifically, speaking at a conference Thursday, P&G chief brand officer Marc Pritchard said the company will spend its ad dollars on platforms that don’t display content it deems harmful to its image. Pritchard asked other advertisers to join him in creating a “new media supply chain” for the industry: “Let’s all step up,” he told the crowd, according to Bloomberg.

 “We’ve been tolerant for too long. It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.”

-Marc Pritchard, chief brand officer for P&G


Read more about P&G’s stand in the article on Bloomberg.

Related posts

Where Blockchain Will Disrupt Enterprises First

Ericka Chickowski

Analysts Expect More than 10x Gains in AI Software Market by 2025

Ericka Chickowski

Investing in Innovation Yields Companies Double the Financial Performance

Ericka Chickowski

Leave a Comment